Ginger Media signs the new campaign for Crayola products
The annual project will involve 240 influencers and will end with an event dedicated to back to school
Milan, 23rd May 2024 – Ginger Media, engagement agency part of the Innovation Company Smiling, announces a new collaboration with Crayola, a company that for more than 100 years has dedicated itself to stimulating creativity in children through coloring solutions, briefcases and creative games, for creation of the new seeding campaign dedicated to the American brand’s products.
The heart of the project is an influencer engagement activity which involves the involvement of 240 creators. The selected profiles, who will receive personalized boxes from Ginger Media, will have the task of creating a series of contents aimed at making known and enhancing the main characteristics of the Crayola sets.
To complete the online campaign there will be an event open to the public scheduled for the back to school period. The goal is to create an engaging experience by concretely showing how Crayola products can excite families and stimulate children’s creativity.
“We are proud to continue the collaboration with Crayola – said Laura Boni, C.O.O. by Ginger Media – This partnership is not just an opportunity to highlight our design capabilities but an opportunity to spread common values of inclusion, imagination and creativity, offering younger generations new ways to express themselves and showcase their uniqueness .”
“We are thrilled to be able to enter the homes of many creators to try our products, offer creative ideas and let their children play and have fun” added Marisa De Zorzi, Marketing Manager of Crayola.
About Ginger Media
Ginger Media is an engagement agency in Italy (Milano) specialized in digital communication, influencer marketing and social media management with the development of creative and innovative campaigns focused on the brand’s objectives and the achievement of concrete results. Ginger Media team has worked for Top Brands worldwide in many sectors: Food and Beverage, Entertainment, Retail, Fashion, Toys and Games, Beauty and others.
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