Ginger Media is an Influencer Marketing Agency in Italy with a high specialization and particular know-how in Seeding activities. Our unique proprietary technology allows us to quickly choose from thousands of micro influencers that are best suited to each customer.

Discover our know how.

Seeding: how to

Seeding is a digital marketing activity in which a company envoys a list of products to influencers who, by testing the product and publishing stories and posts, give visibility in an organic and natural way. Seeding has many strengths and can bring many advantages with relatively small investments compared to other marketing actions.

Which influencers?

Our team will help you choose the best influencers (or micro-influencers) for your “unboxing” product campaigns. With our proprietary platform we can rely on box opening rates ranging from 70 to 100 per cent. How can we do it? Simple, we are super experts in this practice and we also have a proprietary exclusive technology to manage seeding campaigns.

Seeding: advantages

We support our customers creating the best strategy and during influencers’ choice. We analyze product’s characteristics and create a box or gadgets in line with the objectives and the specific «tone of voice» of any customer. We manage shipments: the brand sends the product to us in a single solution and we create the individual boxes and send them to influencers. So, the customer … waits for results!

Results and reporting

Results of our seeding campaigns are always as follows: high open rate; high number of views; high degree of audience engagement hired by influencers. For each campaign, we provide detailed and timely reports, without burdening the brand to search for results of each individual influencer. Results powered by our technology.

Seeding: food, toys, beauty and retail

Seeding is particularly useful for all those companies that have a product (basically consumer) that they can show. The effect of a well-structured “unboxing” is particularly efficient for companies in sectors such as food, toys, cosmetics and – in general – for companies in the retail world.