Ginger Media signs a partnership with Dal Negro and signs the new campaign
The 2024 campaign will combine online activities and live events and will culminate with participation in Burraco Society tournaments
Milan, 13rd march 2024 – Ginger Media, engagement agency part of the Innovation Company Smiling, announces the partnership with Dal Negro, a historic Italian company founded in Treviso in 1928, active in the production of playing cards, board and board games, which it will support in the creation of the new campaign dedicated to tarot cards and traditional games. The project will alternate influencer marketing activities with a series of in-person events with the aim of involving audiences of all ages and bringing people closer to the universe of playing cards.
The campaign, divided into different phases, will officially start on March 20th with a live event dedicated to the world of tarot cards and will see the collaboration of 20 influencers who will receive a personalized box created by Ginger Media.
These activities will be accompanied by participation in the Burraco Society, the exclusive burraco tournament created by Paride Vitale and Maurizio Cattelan.
A final event, scheduled for the end of 2024, will instead focus on traditional card games, of which the Treviso company is the market leader.
“We are very happy to collaborate with a historic company like Dal Negro – said Laura Boni, C.O.O. by Ginger Media – Working side by side we created a 360-degree campaign, divided into online moments and live events, to convey messages of creativity, originality, sociability, fun and tradition. It is a project that we care a lot about, which represents a further step forward for our growth and consolidates us as one of the main players in the market. It’s a very good example of how Seeding Influencers in Italy can bring top results!”
“With this new communication project we aim to talk about the world of playing cards, involving more and more potential new enthusiasts. Thanks to the support of Ginger Media, therefore speaking the language of social media and influencers, we are certain that we can best convey, even to the youngest, the values of sharing, fun and conviviality that have always been part of Dal Negro” – concludes Mattia Fiore, Digital Marketing Specialist at Dal Negro.
About Ginger Media
Ginger Media is an engagement agency in Italy (Milano) specialized in digital communication, influencer marketing and social media management with the development of creative and innovative campaigns focused on the brand’s objectives and the achievement of concrete results. Ginger Media team has worked for Top Brands worldwide in many sectors: Food and Beverage, Entertainment, Retail, Fashion, Toys and Games, Beauty and others.